Insights

The comparison content I'd want to read before hiring me.

Written the way I structure client content: direct and specific, written to be cited rather than skimmed.

2026-09-04·7 min read

How to Tell If a Web Agency Will Actually Get You Found by Google and AI: A Buyer's Checklist

We reviewed a wide field of agencies selling websites and marketing to local service businesses. The gap between the ones that win clients and the ones that don't isn't budget — it's a handful of decisions you can check for yourself before you sign anything.

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2026-09-07·6 min read

What a Pool Company Website Actually Costs in Florida (2026 Prices)

Real ranges for every option, what genuinely moves the number, and the three costs almost nobody puts in the quote.

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2026-09-07·7 min read

Why ChatGPT Doesn't Recommend Your Pool Company

When someone asks an assistant who to call, a handful of businesses get named — three in the opening line, a few more below it. Here's how they're picked, why the answer changes every time you ask, and what actually moves it.

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2026-09-07·6 min read

Wix, Squarespace, or Custom: What a Pool Company Should Actually Build On

An honest comparison from someone who builds custom sites — including the case for not hiring anyone at all.

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