TheyName: a design studio for websites and brands

A better website starts with understanding.

An independent design and development studio for established service businesses whose website no longer matches the quality of their work. I clarify your offer, design around your business, and build a site that helps the right customers choose you.

UK

Solenne, a med spa site: a woman resting by a sunny window

Solenne · med spa site · concept

Charlie Kaylor

How I work

Understand first. Then design and build.

Every project starts with your business, not a template. I read your site, your customers' reviews and the businesses they compare you with. That research sets what the site has to say and answer. The look comes from the creative work, made for you. The same six stages run on every project. How deep each one goes depends on the job. You work directly with me, from working out what the site has to achieve through design, development and launch. I answer every message myself.

  1. 01

    Understand. What the business needs, who it's for, and how you'll judge it.

  2. 02

    Investigate. Your buyers, your competitors, your site and how people get in touch.

  3. 03

    Identify. What matters most, and the simplest way to answer it.

  4. 04

    Define. What gets made, why, and how we'll know it worked.

  5. 05

    Create. The design and the build, in code. A new site or page starts with three directions to pick from and a design system. Smaller work follows its agreed scope.

  6. 06

    Refine. Testing, launch, handover, and a check against what we set out to do.

How I work

Two ways in. One way of working.

You know you need a new site.

Come straight to a website project. The research and the strategy are part of it, so there's nothing extra to buy first. A one-page redesign from $3,000, a whole site from $6,000, priced before we talk.

Every price

You're not sure what you need yet.

Start with a Strategy Review. It's the same method, stopped at a written report: what to do first, and what not to spend on yet. From $750. If you then start a starter, full or custom site with me within 30 days, the fee comes off its first payment.

How the Review works

A worked example

First, find the right fix.

I ran the Review method on a real med spa in a large US city, from public information only. Its own pages gave three different answers on the consultation fee. So the first fix was the owner's decision: one rule for each fee and policy, stated the same way on every page and booking screen. None of my six decisions for it needs a new site or new software.

An independent public-evidence worked example of the Core Review method, not a complete Core Review. The clinic wasn't contacted and isn't named.

Read the example

Solenne's home page: a med spa's headline, its one price rule and a booking button over a warm photoTallis's home page: the headline beside a drawing of its green townhouse, a window lit on each floorOttoline's home page: a woman seated in a bare corner beside the headline in large black and white type

For clinics

Run a med spa, an aesthetic clinic or a dental practice? There's a page just for you, with the work, the prices and how a project runs.