How I work
I'm Charlie Kaylor, and TheyName is me. A better website starts with understanding, so I start with your business and the people who buy from you. I do the research, draw the designs and build every site myself. You talk to the person doing the work, from your first message to the day your site goes live. The same six stages run on every project. How deep each one goes depends on the job.
- 01
Understand. What the business needs, who it's for, and how you'll judge the result. For a build, that comes from your inquiry and our conversation. For a Review, from your questionnaire.
- 02
Investigate. I read what your customers write about businesses like yours, the competitors they compare you with, your site and how people get in touch. For med spas that was 1,514 patient reviews of 114 clinics. It tells me what they check first, so your site shows it first.
- 03
Identify. What matters most, the simplest way to answer it, and what can wait.
- 04
Define. The proposal: what gets made, the price and the dates, what each page has to answer, and how we'll know it worked.
- 05
Create. For a new site or page, you get three looks for your business, each with its own colors, type, way of showing photos and one move people remember. Your pick becomes a short rulebook every page follows. Then I build it by hand, not from a theme, and you see it on a test address before you pay the second half. Smaller work follows its agreed scope.
- 06
Refine. Two rounds of changes, testing on phones and laptops, then launch and handover. For seven days after launch, I fix anything that doesn't match what you approved, and we check the site against what we set out to do.
3,020 customer reviews, read and sorted by hand across five industries.
Where the numbers come fromWhy a design of your own
A template makes you look like the business down the road. A design made for you is how people tell you apart, and how they find you again. When the brand needs work too, I make the logo, colors and type with the site, so it all reads as one piece.
Solenne · med spa site · concept
Diosa Soul · shop and brand · liveThree fair questions before you spend this much
Is the work good?
Open Solenne and Diosa Soul on your phone. Then open three of your competitors' sites on the same phone and compare. Look at who does the work, whether the prices are written down, and how many taps it takes to book.
What am I paying for?
The research, three directions, a design made for your business alone, and a site you own. The domain is yours from day one, and the code from the day it goes live. Every price is written down before you pay anything.
Will one person look after me properly?
You get me, not an account manager. I reply within a working day and run two or three builds at a time, so yours gets real attention. If the directions or the first look aren't right, you can stop there and never pay the second half.
How this site was made
The same steps, on my own studio: I picked one world, then wrote the system every page follows.
Working together
From first message to launch
Your inquiry, or a call if you prefer
Tell me about the business. I look at your current site first and reply within one working day. If it isn't clear what to fix first, I'll say so, and suggest a Strategy Review before any design.
A conversation to clarify the work
What the site has to do, who it's for, and what's in and out.
A written proposal
Every page, the price and the dates, on a date we agree once the scope is clear.
Three directions in five business days
You pay half to start. Within five business days, you get three design directions made for your business. You pick the one that feels most like you.
Your first look
Within five business days of your pick, you see your site taking shape on a temporary address. If the directions or the first look aren't right, you can stop. You keep what you've seen and never pay the second half.
Two rounds of changes
Send me everything you want changed, I make it, and we do that twice. You pay the second half when you approve the design.
Live in two to five weeks
Two weeks for a one-page redesign, three for a starter site, five for the full site, after you pick a direction and I have your content. You take a last look, say go, and it's live. The domain and your words are yours from day one. The site and its code are signed over the day it goes live.
After launch
For seven days, I fix anything that doesn't match what you approved, free. After that, site care is your choice, month to month. Without it, I hand the site over: an account you control, your access, the source code and plain instructions.