No account managers. No handoffs. Just the work.
TheyName is small on purpose, for now — that's what makes founding-client attention possible.
Charlie Kaylor
Founder, TheyName · UK-based
I started TheyName on one belief: most pool renovation companies don't have a marketing problem. They have a website that undersells the work, and is invisible to how people (and increasingly, AI) actually search for a contractor now.
Before this I was a software developer at GOSS Interactive in Plymouth for just over two years, until September 2022. GOSS builds the platform UK councils run their websites and online forms on, and I worked across all of it: front end, back end and database. Most of my time went on making the CMS faster, reworking and modernising older parts of the codebase, and the deployments, bug-fixing and Jira queue that come with software real organisations depend on.
More recently I spent a year and a half travelling, and TheyName is what I came back to build. The habits on this site come from that job: written scope, systems you own, code someone else can pick up. What I haven't done yet is this, for a contractor, under my own name — which is exactly what the founding programme is for.
I run this business directly. No account managers, no handoffs, no junior team quietly doing the work behind a senior name on the pitch deck. When you call, you get me, before the sale and after it.
Every engagement comes with the same three promises.
You own everything, always
Domain, code, content, analytics, hosting. All in your name from day one, not mine. If we ever stop working together you keep the whole site, working, with the logins already yours. Nothing to fight for and nothing to buy back.
No long contracts, ever
The retainer is month-to-month from the first month. Thirty days' notice, no exit fees, no minimum term, no fine print designed to make leaving hard. If it stops being worth it, you should be able to stop.
You get an answer, not a ticket
One person builds your site and one person answers when you need something changed. The same person. Small changes inside two business days, and you'll always know where a job stands.
When someone in your area asks AI who to call, is it you?
I run your trade and service area through ChatGPT, Claude, Perplexity and Google's AI answers, asking the buying questions your customers actually ask, repeatedly. Then I show you which pool companies get recommended, how often, and exactly why you're being skipped. $499, delivered in two days, and credited in full against whatever we build.
$499, credited in full against whatever we build. If it doesn't name at least three specific things you can fix, you don't pay.