A better website starts with understanding.
Know what to fix first, before you pay for a new site.
The Website Strategy & Opportunity Review. I look at your site, the people who buy from you and the way they get in touch. Then I tell you what to do first, and what not to spend on yet.
Pay now and the questionnaire comes straight after. Questions first? Book a call.
See the method on a real US med spa. It's a worked example from public information only. The clinic wasn't contacted and isn't named. Read the example
Is this for you?
It fits if:
- You know your site should do more for the business, but not where to invest first.
- You're weighing a redesign, a new site or custom work, and want to know which is worth the money and what can wait.
- Someone has pitched you a tool, like an AI receptionist, a chatbot or an SEO plan, and you want an independent view first.
It doesn't fit if:
- You already know you want a new site. Come straight to a website project. The same research is part of every build, so you don't need a Review first.
- You already know the job. Send it to me and I'll quote it.
- You want a promise of more bookings. Nobody can honestly give you that, so I don't.
What you get
A written report that helps you decide where to put your money: what to fix, what to build, what can wait, and why.
- A one-page summary of the decisions. The few that matter, who makes each one, and what comes first.
- What's working. So you don't break it.
- Findings with the evidence behind them. From your site, your customers' reviews, four competitors and how search and AI describe you.
- What to do first, and what next. Ranked, each with the reason and who could do it: you, your current provider, me or someone else.
- What not to spend on yet. And the evidence that would change that.
- From findings to the work. Recommended changes grouped into practical projects, with priorities, dependencies and an outline of the work, and a short brief if a build is warranted.
Every finding is tagged, so you can see how sure I am: a fact you can check, something I saw, my reading of it, or a question that needs a test.
A worked example
An independent public-evidence worked example of the Core Review method, not a complete Core Review.
What a Review found on a real med spa
I used the Core method on an independent med spa in a large US city, from public information only. Nobody asked me to. The clinic wasn't contacted and isn't named, and nothing was submitted. The owner filled in no questionnaire and answered no questions, so it isn't a full Core Review.
The situation
Its own pages give a first-time patient three answers on the consultation fee, two cancellation rules and two deposit amounts.
What's working
Prices on the page, detailed aftercare, named clinicians with credentials, and a booking widget that works on a phone.
What to do first
Set one rule for each fee and policy, and state it the same way on every page and booking screen. The owner decides.
What can wait
A redesign, a new booking system, an SEO retainer. None of the six decisions needs a new site or new software.
The work it leads to
A focused implementation project: the home page and price list on a phone, the business information, and the expired sale once the owner confirms whether it continues. Then the content updates, once the owner has decided. A new website isn't justified.
What it can't show
What happens after a patient calls or messages, and whether any of this has cost bookings. That needs the clinic's own records.
The full report runs to 30 pages, with the exact figures. I'll take you through it on a call.
Two levels
| Core | Extended | |
|---|---|---|
| Price | $750 | $1,500, by inquiry |
| What I look at | Your site on a phone and a laptop. Your reviews. Four businesses your customers compare you with. Your booking or inquiry path, up to the send button. How search and AI tools describe you | Everything in Core. Plus your own numbers: where visitors go and leave, how fast inquiries get a reply, how many become bookings. Plus one test inquiry to your business, with your written OK |
| What it can answer | Where your site and the way customers reach you help or hold back the business: what to invest in first, what can wait, and why | Also what happens after someone gets in touch, and where you're really losing them |
| What I need from you | The questionnaire, and answers to any follow-up questions by email or on an optional 15-20 minute call | A 60-90 minute call, 15 minutes with whoever answers inquiries, read-only access to your analytics, and your booking and inquiry figures |
| What you get | The report, a one-page summary and a 30-minute call to go through it | The report with the full evidence, a full build brief and a 45-minute call |
| How long | Within 10 business days of your completed questionnaire | Within 15 business days of our call and of my seeing your data |
Where I'd start: Core. Extended is by inquiry for now. It makes sense when you suspect people get in touch and then drift away, and you can share your booking data.
Can I move up later? Ask me. If we agree it within 30 days of your Core report, Extended costs the difference, $750, and nothing is redone.
How it works
You pay for Core upfront, by card on Stripe's checkout page.
You answer the questionnaire, straight after payment. Checkout takes you to it, and the link is in your email too.
I start the research the business day after your answers reach me, with an email naming the four competitors I'll compare you with.
I email you any follow-up questions after the first round of research. Answer in writing, or on an optional 15-20 minute call.
You get the report within 10 business days of your completed questionnaire. I check the facts again on the day I send it, then we go through it on a 30-minute call.
Questions by email for 14 days after.
Extended, or a different scope: we talk first and I send a short proposal.
What a Review isn't
- It isn't a promise of rankings, AI mentions, inquiries or revenue.
- It doesn't include design or building. If the report calls for them, I quote them as a separate project.
- It never contacts your customers. I don't test your phone or forms without your written OK, and I never test other businesses.
- It isn't automated. I check every finding and sign off every report myself.
After the Review
Questions
Do I need a Review before you'll build my site?
No. Every website project starts with its own research and strategy. A Review is for when you're not sure what you need yet.
Do I have to hire you after?
No. The report is yours. Use it with anyone.
What if you don't find much wrong?
Then the report says so. Knowing what not to spend on is worth something too.
Will you tell me if I need AI?
If you're weighing an AI tool, tell me on the call and the Review looks at that question head on. Sometimes the answer is to try it. Sometimes publishing your hours or changing a booking setting does the job for less. Core tells you what evidence would settle it. Extended can settle it, if your call log and booking data are part of what you share.
Will you contact my customers or competitors?
No. I read what's public. In Extended I send one test inquiry to your own business, only with your written OK, and cancel it right away.
What do you need from me?
For Core, the questionnaire, and answers to any follow-up questions, in writing or on an optional 15-20 minute call. For Extended, also a longer call, read-only access to your analytics, and your booking and inquiry figures for the last three months in whatever form you keep them. Never your customers' names or details.
Can I get a refund?
Yes. In full until I start the research for Core, or until our call for Extended. After that, I stop and refund the share of the fee for every stage I haven't started. Cancel Core while I'm doing the research, for example, and you get $225 back. The terms list every stage's share.
Is this only for med spas?
No. The example is a med spa, but the method works for any business with a website that people book or buy through.