Shop and brand · Chile · live
Diosa Soul
One-off jackets, sold in Spanish and English.
- Made
- The shop and its brand
- Payments
- Webpay, for Chilean cards
- Status
- Live at diosasoul.cl
01 · The starting point
Good photographs on a stock theme.
Diosa Soul sells hand-embroidered jackets and bags, and most pieces exist once. The old shop ran on a stock WordPress theme. The best thing on it was her own editorial photography, and the theme loaded it small and slow.
The fact a buyer most needs, that this jacket is the only one, was the fourth clause of a paragraph repeated on every product. And she wanted a shop she could run herself, without depending on someone for every change.
02 · The look
Her logo, redrawn. Her colors, taken from her photographs.
She already had a logo: an eye beside a fine serif name. I redrew it as clean vectors from her original file. At the size of a shop header its fine lines almost disappeared, so I gave the stroke more weight, and the name now reads clearly at the top of every page, phones included.
The palette came out of her photographs: ochre velvet, sky-blue thread and brick red, on warm ivory. She asked for pink, so blush leads, with dark text on the blush buttons to keep them easy to read.
03 · Presenting one-off pieces
Every piece gets its own page and its own story.
On the old shop every product carried the same paragraph. Now each piece has a short story of its own, and its page marks it as the only one available.
Her photographs were all shot upright, so the wide banners on the home page are cut from her full-size originals, and phones keep the upright frame. In the shop, each category name sits on a photograph, so choosing jackets or bags starts from the pieces themselves.
04 · How the shop works
Built around a piece that exists once.
A shop of one-off pieces needs different rules from a shop that sells stock. These five shaped the build.
Built from the ground up on Payload and Next.js. Before launch, I reviewed the old shop's addresses and added redirects where a matching new page was available.
- 01
Every piece is one of one
Stock is always one. When someone starts checkout, the piece is held for them for ten minutes while they pay through Webpay. If they don't pay, it's back on sale by the end of those ten minutes.
- 02
Chilean cards, through Webpay
The old shop already took cards through Webpay, the network Chilean buyers use. I kept it and built the new checkout around it, so buyers pay the way they did before while their piece is held.
- 03
Two languages from day one
Spanish for Chile and English for buyers abroad, on every page, with the address telling each visitor which one they are on.
- 04
No password to buy
Buyers can pay without making an account. Returning buyers sign in with a link sent to their email.
- 05
Run by the owner
New pieces, photos, orders and stock all live in her own admin, in Spanish. Adding a new jacket needs nobody technical.
05 · Working together
Her changes, then a shop she runs herself.
Once she could use the shop, she sent the changes she wanted: a heavier logo on phones, a slower pace for the home page photos, lighter pink in the order emails, her story on a page of its own, and a delivery time on each product.
The shop went live at diosasoul.cl less than three weeks after the first line of code. She runs it from her own admin, in Spanish, with a guide written for her.
In her words
“I always felt very comfortable explaining my ideas, making changes and giving my opinion, and I feel he really understood what I wanted my brand to say.”
Read the full testimonial
I'm very happy with the result of my website for Diosa Soul and with the whole process of working with TheyName. From the start, communication with Charlie was really easy and smooth. I always felt very comfortable explaining my ideas, making changes and giving my opinion, and I feel he really understood what I wanted my brand to say.
What I liked most was that he set out to really understand my brand and my business, instead of simply making a pretty page, so the site looks incredible, works well, and is designed so my customers have a good experience and visits turn into sales easily. I also really liked that he cared about the site's optimisation, its positioning and how my business can be found online. I feel there's a much more complete vision behind all the work than the design alone.
The site also turned out very easy for me to understand and to manage, which was really important, because I wanted to run my shop and make changes without always depending on someone else. And something that surprised me a lot was the speed. It's incredible how Charlie managed to have such a complete, well-made site in such a short time, always very professional and attentive to every detail.
I'm truly very pleased with the result. I feel the site completely represents the essence of Diosa Soul, and that it's a tool that can keep growing with my business. I would totally recommend TheyName to anyone looking for a website that's personal, professional, functional and really designed to help their business grow.
Her original, in Spanish
estoy muy feliz con el resultado de mi página web para Diosa Soul y con todo el proceso de trabajar con TheyName, desde el principio la comunicación con Charlie fue súper fácil y fluida, siempre me sentí muy cómoda explicándole mis ideas, haciendo cambios y dando mi opinión, y siento que realmente logró entender lo que quería transmitir con mi marca. lo que más me gustó fue que no se trató simplemente de crear una página bonita, sino de entender realmente mi marca y mi negocio para hacer una web que fuera visualmente increíble, funcional y pensada para que mis clientes tuvieran una buena experiencia y fuera fácil convertir las visitas en ventas. También me gustó mucho que se preocupara por la optimización de la página, el posicionamiento y la forma en que mi negocio puede ser encontrado online, porque siento que hay una visión mucho más completa detrás de todo el trabajo y no solamente del diseño, además la página quedó muy intuitiva y fácil de manejar para mí, algo que era súper importante porque quería poder gestionar mi tienda y hacer cambios sin tener que depender constantemente de otra persona. Y algo que me sorprendió muchísimo fue la rapidez, es increíble cómo Charlie logró tener una página tan completa y bien hecha en tan poco tiempo, manteniendo siempre una actitud muy profesional y atento a todos los detalles. Estoy realmente muy conforme con el resultado y siento que la página representa completamente la esencia de Diosa Soul y que además es una herramienta que puede seguir creciendo junto con mi negocio. Recomendaría TheyName totalmente a cualquier persona que esté buscando una web personalizada, profesional, funcional y pensada realmente para ayudar a hacer crecer su negocio.
Next