The sources
Every number on this site, and where it came from.
My own research comes first: what I've read of customers in five industries, counted exactly, and where the findings are written up. Then every published figure the site quotes, with its sample and a link. Where the source sells the fix, that's said too.
My own research · read by hand, October 2026
3,020 customer reviews, read and sorted by hand across five industries.
And 467 Reddit posts by US buyers, read before any design. The med spa reviews also cover the UK, Canada and Australia. The reviews are from Houzz, Birdeye, Trustpilot, ConsumerAffairs, Sitejabber, WeddingWire and Zola.
- 1,514
Med spas: reviews read, and 50 Reddit posts. They choose the person, then the clinic.
The findings, with sourcesThe med spas page - 420
Wedding venues: reviews read, and 225 Reddit posts. 103 of the 337 good reviews name a person at the venue.
- 366
Design-build firms: reviews read, and 58 Reddit posts. More than half the good reviews name one person.
The findings, with sources - 482
Dentists: reviews read, and 62 Reddit posts. They want the options explained, and what isn't needed.
Includes 199 reviews of cosmetic treatments (veneers, whitening, bonding and aligners), read in October 2026.
The findings, with sources - 238
Roofing companies: reviews read, and 72 Reddit posts. They want someone who calls back fast.
The findings, with sources
Med spas: the market, and what agencies charge
- +18% / −11%
More clinics, fewer new patients: US med spa locations grew 18% in 2025 while first-time visits fell 11% at the same spas.
Zenoti 2026 benchmark (vendor data) - 37% → 4%
The second visit decides: 37% of first rebooks cancel. After a second completed visit, 4% do.
Zenoti 2026 benchmark (vendor data) - 47% vs 20
Google brings more than your CRM says: At one two-location spa, search brought 47% of site visits, yet the CRM credited Google with 20 leads. Patients who research call.
A med spa CMO's 90-day report, r/MedSpa, March 2026 - $3,000+
Patients ask if you'll still be here: Clinics that closed left patients holding memberships and packages. Plain terms on the site are part of why they trust you.
Patients' posts, r/MedSpa, 2025–2026 - $10,000 to $40,000
Rosemont Media: for a custom site, read October 13, 2026.
Rosemont Media - from $14,995
Incredible Marketing: for web design, read October 13, 2026.
Webflow partner page - from $5,000
Aesthetix Media: for the site, then retainers of $1,500 to $9,500 a month, read October 13, 2026.
Aesthetix pricing - in the plan
Moxie, Growth99: a template site inside a platform membership, price on request, read October 13, 2026.
Moxie
What buyers check before they get in touch
- 56%
of homeowners would rather phone a roofer than fill in a form, which is why the phone number sits in the top bar of the roofing designs.
Roofing Contractor and Owens Corning homeowner survey, 2026 - 74%
of homeowners start from a neighbor, friend or relative's word, which is why reviews are sorted by town.
Roofing Contractor and Owens Corning homeowner survey, 2026 - 47%
of consumers won't use a local business with fewer than 20 reviews, in a survey of 1,002 US consumers, which is why the count is printed beside the rating. BrightLocal sells review tools.
BrightLocal Local Consumer Review Survey, 2026 - 74%
of consumers only care about reviews written in the last three months, in a survey of 1,002 US consumers. So the newest reviews go first.
BrightLocal, Local Consumer Review Survey 2026
Being found on Google and in AI answers
- 45%
of consumers used ChatGPT or another AI assistant for a local business recommendation in 2026, up from 6% the year before.
BrightLocal, Local Consumer Review Survey 2026 - 8% not 15%
is how often people click a result when Google shows an AI summary above it, measured on 68,000 real searches.
Pew Research Center, July 2025 - 34% to 58%
fewer clicks reach the top-ranked page when an AI Overview appears, across 300,000 keywords.
Ahrefs, April and December 2025 - Up to 40%
more visible in AI answers, for pages rewritten to carry citations, quotations and figures. How much of a lift depends on the field. It is the first measurement of this that is not from a company selling the tool that takes it.
Aggarwal et al., GEO: Generative Engine Optimization · Princeton, Georgia Tech and Allen AI · KDD 2024
What the alternatives cost
- $1,000 to $10,000
a month is what full-service contractor agencies publish: Hook Agency lists a standard website at $12,000, paid as $1,000 a month for twelve months, and Blue Corona says $2,500 to over $10,000.
Hook Agency pricing; Blue Corona - $8,000 to $12,000
is what Contractor Growth Network is reported to charge design-build remodelers for a website, with a retainer of $2,000 a month or more after it. The figures come from a comparison page written by a competing agency, so treat them as a report rather than a price list.
YacDaddy, Contractor Growth Network vs YacDaddy - $1,399 and $1,999
a month are PatientGain's two published med spa plans, which a competing agency reports as including the website, SEO, Google Ads management and reviews. Its lead-management system has its own page at $399 a month, and its own examples price a custom med spa website at $7,800 and $8,800.
PatientGain, med spa plans; Zio Advertising, best med spa marketing agencies, April 2026 - $5,000 to $25,000
a month or more is what Progressive Dental is reported to charge cosmetic and implant practices, from $1,000, on six to twelve months at least. It publishes no prices, and the report comes from a competing dental agency, so treat it as a report rather than a price list.
ApsteQ, ApsteQ vs Progressive Dental Marketing, May 2026 - 12 months
is Scorpion's typical contract. You own the website once it ends, but not the system it runs on, and if you leave you need another vendor to rebuild it.
Scorpion, FAQ - $75 and $249
a month, month to month, are the other end of the market: NiceJob's review tool and Footbridge Media's contractor websites. Cheaper tools exist; they do one part of the job.
NiceJob pricing; Footbridge Media - $399 to $599
a month is Podium's published price for its Core and Pro plans, the best-known texting-and-reviews tool. In its own replies to BBB complaints it refers to annual contracts and a buy-out of the remainder.
Podium pricing, and Podium's replies on BBB
How long a build takes elsewhere
- 4 to 10 weeks
is how long Scorpion, one of the biggest contractor marketing agencies, says a website typically takes.
Scorpion, FAQ - 4 to 6 weeks
is Hook Agency's timeline for a standard contractor site, and a custom one takes around 100 days.
Hook Agency, website design - 4 to 8 weeks
is what half of 300+ web firms quote for a mid-sized site, and 32% say 8 to 16 weeks. For a basic site, 71% say 2 to 4 weeks. GoodFirms is a directory of agencies.
GoodFirms, website construction cost survey, 2026
Why every inquiry counts
A site's job is to bring inquiries, and these are the figures on what happens to one after it arrives. Site care puts every inquiry in one list; your business dashboard adds the follow-up.
Quotes that go quiet
- 2 days vs 29
is the median time a won quote takes to be accepted, against how long a lost quote sits untouched, across 432,000 quotes from 745 contractors. A lost quote is usually silence rather than a no, which is why the check-ins start on day 3.
Level CFO, The 7-Day Rule - 38%
of the quotes they send is what the median contractor wins, in the same data. Level CFO sells financial advice to contractors and does not say whose quotes these are.
Level CFO, The 7-Day Rule - 23%
of 2,241 US companies never answered a test inquiry, and the average reply took 42 hours. It dates from 2011, and it measured business web leads, not homeowners.
Harvard Business Review, The Short Life of Online Sales Leads
What a lead costs
- $53
is the average cost of one Local Services Ads lead in home services, across 888 contractors in February 2026.
Searchlight Digital, Google LSA cost per lead - $45 to $228
is what one paid search lead cost home-service businesses in 2025: about $45 for pools and spas, $128 for air conditioning and $228 for roofing.
LocaliQ, 2025 Search Ad Benchmarks for Home Services
What is an assumption, not a finding
I found no study that measures how many quiet quotes a check-in wins back, so the site doesn't claim one.
My own read · Clearwater, FL · 8 and 11 Sep 2026
- 27
pool company sites read.
The read · 11 Sep 2026 · Up to 12 pages each - 23 of 27
have no FAQ block an engine can lift a cost or timeline from.
Same read · Schema FAQPage absent on the home page - 4 of 27
turn crawlers away (403 or blocked bots), so ChatGPT and Claude cannot read them at all.
Same read · robots.txt and home fetch - 3
companies named in the opening line of a Google AI answer, and four to six in the table under it.
Google AI Mode · 8 Sep 2026 · 8 questions, 10 answers
One trade in one town, on one engine, sampled by hand. The same check runs on any site in any trade.
The company Google's AI names most often in this market has the same gap.
Google AI Mode · 8 Sep 2026 · 8 questions, 10 answers, named in 6
Every one of the 27, named, with its report