Solenne's whole home page: a client resting in a treatment chair in late sun, three promises in writing, the two weeks after a visit, every treatment with one price, the two injectors, reviews and the booking band
Independent design and development studio
The website that gets you chosen.
For established service businesses whose website no longer matches the quality of their work. You work directly with me, from working out what the site has to achieve through design, development and launch.
$6,000
Starter site
$9,500
Full site
from $15,000
Brand and website
Half to start. You pay the second half only once you've approved the design. One page, redesigned, from $3,000. Custom functionality, like a shop or a booking system, and smaller improvements are scoped and quoted on their own.
Charlie Kaylor, designs and builds every site
Tell me about the project
I read every inquiry myself, and your current site, before I reply.
Prefer a call? Book a 30-minute call.
Before you get in touch
Usually it's because the business moved on
Good reasons to change it now
- You're expanding: a second location, more staff, more capacity to fill
- You've added a service the site doesn't explain or sell
- You're moving upmarket, and the site still speaks to the old customer
- The business has outgrown the site it started with
The work
Work you can open
A concept for a med spa, and a live shop I designed and built for Diosa Soul. Open either: they work.
Diosa Soul's whole home page, in Spanish: embroidered jackets on a rail, four categories, eight new pieces with their prices, the story of how they are made and the questions buyers ask
What you get
A site built to win work.
01 · Built
Built to bring in work
Designed around what your customers check before they get in touch.
02 · Hosted
Hosted and kept safe
With site care: hosting, security and updates, and me to call if something breaks.
03 · Changed
Changed when you ask
With site care: prices, hours, photos and words, changed by the next business day.
04 · Measured
Measured from launch day
Every call tap and form counted, from the day the site goes live.
After launch, site care keeps it running if you want it: $299 a month, month to month. If you'd rather not, the handover is included in the build price.
Your business dashboard is $499 a month with site care included, plus setup from $1,500: built around how you run, with each quote you send from it followed up by email and a review asked for after each job.
How you pay
The starter site ($6,000) and the full site ($9,500)
- 50%To startThe research, three design directions in five business days, then your first look
- 50%When you approve the designYou pay the second half only once you've approved the design.
Brand and website (from $15,000)
- 25%To startA one-page strategy sheet and three brand worlds in five business days, then your first screen designed
- 50%When you approve the designThen the rest of the site is built to it
- 25%The day it goes liveThe site and its code are signed over to you
Custom functionality follows the scope, milestones and payments in its proposal. Anything outside the written scope is priced in writing first.
Add-ons
When you want more inquiries.
Add-on
SEO and AI search
$1,500
a month, site care included, six months minimum
One fee, not two: site care is part of it, so you pay $1,500 a month, not $1,500 plus $299.
On top of what site care does, each month
- One or two new pages, written for searches your customers make where you don't show up yet
- Your Google Business Profile kept active: posts, new photos and a reply to every review
- Your directory listings built out and kept matching, so your name, address and phone agree everywhere
- Answers written for AI search, so ChatGPT and Google's AI answers have something of yours to quote
- Where you rank on Google, and whether AI answers name you, tracked against three businesses near you
- A plain report: what moved, and what I did
Six months minimum, because search takes that long to move. Add your business dashboard for $200 a month more, plus its setup.
Add-on
SEO and AI search, with one ad channel
$2,500
a month, site care included
Everything above, plus Google Ads or Meta ads run for you. The ad spend is paid to Google or Meta, at least $1,500 a month.
Available
Paid ads
Google Ads and Meta ads are available, set up and run for you.
None of these is sold at checkout. Add one at the start, on a call, or any time after launch.
How it runs
What happens after you send it
01
You send the inquiry
The form above. If you'd rather talk first, book a 30-minute call instead.
02
I reply personally
Within one working day, with a useful next step. I read your current site before I write.
03
If it fits, we talk
A conversation to clarify the work, then a written proposal with the scope, the price and the timeline.
Where you know me from
What customers check before they get in touch.
Counted by hand from their own reviews and posts, with every source linked.
Med spas
They choose the person, then the clinic.
From 1514 reviews and 50 Reddit posts, read by hand.
Read what I foundDesign-build firms
More than half the good reviews name one person.
From 366 reviews and 58 Reddit posts, read by hand.
Read what I foundRoofing companies
They want someone who calls back fast.
From 238 reviews and 72 Reddit posts, read by hand.
Read what I found
What working with me looks like
Your time, my capacity, and what happens if I'm away
- Your time
- Four to six hours over the build: a 30-minute start, gathering photos and prices, two short reviews and a last look.
- How many I take on
- Two or three builds at a time. If those are full, I'll tell you when yours can start.
- If I'm ill or away
- The site keeps running and I'm alerted if anything breaks. Everything is in your name; if I ever stopped, you'd get 30 days' notice and a full handover.
- What's in, and changes
- The written scope lists every page. You review in rounds before launch; anything new is priced in writing before work starts.
Questions
What people ask first
To me. TheyName is one designer, Charlie Kaylor, and I design every site myself.
No. Send the form and I reply personally within one working day. Or book a 30-minute call; I'll have read your site first.
No. The Strategy Review is for when you're not sure yet what deserves the investment. If you already know what needs to change, send the inquiry.
No. I work with established service businesses of any kind, at the same prices: clinics, practices, firms, studios and trades.
You do. The domain and your words are yours from day one. The site and its code are signed over the day it goes live.
No. Every site launches set up for Google and AI search, so most clients never need more. SEO and AI search is for owners who want ongoing search work: $1,500 a month with site care included, six months minimum.