How Much Does a Med Spa Website Cost in 2026

Building it yourself costs about $17 to $40 a month on Wix or Squarespace. If you already pay for GlossGenius or Vagaro, a booking website comes with the software. Med spa agencies that publish a price start around $2,000 for a simple build, and most put a full custom site between $4,000 and $15,000. Plastic surgery agencies quote $10,000 to $40,000, and the firms that pair a redesign with their marketing start higher still.

The spread is wide because each route sells something different. The software sells you a booking page. The small builds sell you a layout and the basics. The agencies at the top sell you a design, the words for every treatment, and usually a marketing retainer with it.

Every price here was read on the company's own page on October 6, 2026, unless it says otherwise. Prices change, so check the page before you compare. Wix shows prices by country, so its US prices come from an independent pricing guide, named below.

Several well-known aesthetic agencies publish no price at all, and one blocks automated reading of its pricing page, so they aren't in the figures here. Where three outside sources gave three different prices for the same firm, we left that firm out.

Squarespace costs $19 to $99 a month on a yearly plan, or $25 to $139 month to month. Source: Squarespace (squarespace.com/pricing.txt, updated October 5, 2026). Wix costs $17 to $159 a month on a yearly plan. Source: Website Builder Expert, Wix pricing, updated September 15, 2026 (websitebuilderexpert.com/website-builders/wix-pricing).

The software is the cheap part. What it costs you is the evenings, the words for every treatment, and the photos.

GlossGenius' med spa plans cost $148 or $248 a month billed yearly, or $168 and $298 month to month, and include a booking website with templates and team profiles. Source: glossgenius.com/pricing. Vagaro lists a branded booking site, which it calls MySite, on its pricing page. Source: vagaro.com/pro/pricing. Boulevard starts at $143 a month for one location. Source: boulevard.io/pricing. It doesn't list a website builder.

A booking site is quick and it books. It looks like every other clinic on the same software, and it says little about your injectors or why a client should choose you over the clinic down the road.

Wowbix starts custom med spa sites at $1,999. Source: healthcare.wowbix.com. Hello Web Designs charges $3,500 once with $25 a month hosting, or $150 a month with nothing down. Source: hellowebdesigns.com. Intrepy starts at $7,500. Source: intrepy.com/services/med-spa-website-design.

Several agencies publish a typical range instead. Flamingo Agency says most projects run $4,000 to $10,000. Source: flamingoagency.com/medical-spa-website-design. Incredible Marketing, which builds for aesthetic and plastic surgery practices, says $8,000 to $15,000. Source: incrediblemarketing.com/services/websites. Rosemont Media's plastic surgery guide says to budget $10,000 to $40,000. Source: rosemontmedia.com.

Always Do Better sells a med spa site with booking and hosting at $249 a month, or $597 with monthly search content, month to month. Source: alwaysdobetterllc.com/med-spa-website-design.

Treatments are the plainest driver. A page for each treatment, with what it does, how many units or syringes it usually takes and the real downtime, is most of the writing. Serpreme SEO says sites of fifty pages or more run $15,000 to $20,000 or more. Source: serpremeseo.com/services/medical-spa-web-design.

Then the people and the photos. Injector pages need photos and credentials, and before-and-after galleries need consent for every image. Then the booking connection, which most builders include, but the software is its own monthly bill.

Marketing sold beside the site is often the larger bill. Blennd says most of its clients spend $4,000 to $12,000 a month. Source: convertrx.blennd.com/medspas. RankMedSpa's guide notes that ad spend usually sits on top of the agency's fee. Source: rankmedspa.com/guides/what-med-spa-marketing-costs.

HIPAA covers a provider that sends health information electronically for standard transactions, such as insurance claims. Source: 45 CFR 160.103 (law.cornell.edu/cfr/text/45/160.103). So a cash-only med spa may not be a covered entity at all. That doesn't make the forms safe to skip. The law firm Spencer Fane advises keeping intake forms and before-and-after photos in HIPAA-compliant software, and posting patient photos only with written consent. Source: spencerfane.com.

Compliant form software is not expensive. IntakeQ's forms plans cost $29.90 to $54.90 a month, with a HIPAA business associate agreement. Source: intakeq.com/pricing. Ask your builder where your intake forms send their answers. Check your own position with a lawyer, too: this isn't legal advice.

An article on the site of AmSpa, the med spa trade association, written by the founder of a marketing agency, warns owners about contracts that are hard to leave. It tells them to check notice terms, early termination fees and renewal dates, and to ask who controls the domain, the site files, the copy, the photos and the analytics. Source: americanmedspa.org (Why med spa marketing goes wrong).

Before you sign, ask in writing: whose name the domain is in, what happens to the site if you stop paying, and whether you can take it elsewhere.

Spend on what clients check before they book. 79% of the regular med spa clients Zenoti surveyed have skipped booking because it was too hard to reach someone or to book online. Source: Zenoti (zenoti.com/thecheckin/medspa-booking-survey-data). So booking that works on a phone, and a phone number that gets answered, come first.

After that, pay for what our reading of 296 med spa reviews found clients choose on: injectors by name with their license, prices in the unit you charge, and what the first visit is like. Our full findings are in What Clients Check Before They Book a Med Spa, on this site. Then pay to own it: a domain in your name and a site you can move.

Don't pay for a contract you can't leave, treatment pages copied from a supplier's brochure, or a redesign every year.

I build med spa sites, so weigh this section knowing that. A med spa site from me is $9,500, half to start and half when you approve the design. It connects to the booking software you already use. You own the domain, the site and every inquiry. Care after launch is $299 a month, month to month, and you can stop it. The full terms are on the pricing page.

These are published prices. Many aesthetic agencies don't publish theirs, and a quote from a sales call can differ from any list. Nobody has measured which route brings a med spa more bookings, so this tells you what each one costs and what you get, not which pays back fastest.