How Much Does a Roofing Website Cost in 2026, and What's Worth Paying For

Building it yourself costs about $17 to $40 a month on Wix or Squarespace, or $85 to $99 a month on Roofr's site builder if you already run your jobs in Roofr. A roofing template from a specialist starts under $1,400, plus hosting. A monthly plan with the site included runs from $249 to about $500 a month. A build from a marketing agency starts around $12,000, and Hook Agency says complex sites go up to $50,000.

The range is wide because each route sells something different. The software sells you a blank page. The template sells you a layout other roofers already use. The monthly plan rents you a site. The agency sells you a design and the words to go in it, and usually wants to sell you search and ads with it.

Every price here was read on the company's own pricing page on October 6, 2026, unless it says otherwise. Prices change, so check the page before you compare. Wix shows prices by country, so its US prices come from an independent pricing guide, named below.

Several of the biggest firms publish no website price at all, among them Scorpion, Blue Corona and Townsquare Interactive. Their prices only come out in a sales call, so they aren't in the figures here.

Wix runs from $17 to $159 a month on a yearly plan. Source: Style Factory, Wix pricing, updated August 2026 (stylefactoryproductions.com/blog/wix-pricing). Squarespace runs from $19 to $99 a month on a yearly plan. Source: Squarespace (squarespace.com/pricing.txt, updated October 5, 2026).

Roofr, the roofing CRM, sells a site builder for $99 a month, or $85 a month billed yearly, still marked as a beta. Source: roofr.com/pricing. The software is the cheap part. What it costs you is the evenings, and the words: a template is only as good as what you write into it.

RoofWebs sells roofing templates at $799 for ten pages, $999 for twenty and $1,399 for thirty, plus $40 a month for hosting. Source: roofwebs.com/pricing. You get a layout that has worked for other roofers, with your logo and details dropped in.

What you don't get is a site that looks different from the next roofer who bought the same one. A homeowner comparing three roofers on a phone may well see the same layout twice.

Footbridge Media builds contractor sites for no fee and charges $249 a month, with no contract. Source: footbridgemedia.com. Always Do Better sells roofing sites at $249, $597 and from $1,750 a month, month to month, with search work and a CRM in the higher plans. Source: alwaysdobetterllc.com/roofing-website-design.

RoofWebs' managed custom sites cost $295 to $495 a month plus a setup fee of $695 to $1,295, on a 24-month commitment. Source: roofwebs.com/pricing. Over the two years, that comes to between about $7,800 and $13,200.

A monthly plan is easy on cash flow. The cost is the question of who owns the site, which comes further down.

Hook Agency, which works with roofers and other home-service firms, publishes its prices: a templated site at $12,000 and a fully custom one at $24,000, each paid over twelve months at $1,000 or $2,000 a month. Complex sites go up to $50,000. Source: hookagency.com/pricing. Contractor Growth Network, which builds for design-build remodelers, starts at $15,000, and its average is about $26,000. Source: contractorgrowthnetwork.com/pricing.

Across web design generally, Clutch's October 2026 pricing guide says most projects cost under $10,000, and US agencies charge $100 to $149 an hour. Source: Clutch, Web Design Company Pricing Guide (clutch.co/web-designers/pricing). That covers every kind of business, not roofers alone.

Pages are the plainest driver. RoofWebs prices by page count, and twenty pages cost more than ten. Custom against template is the next: at Hook, custom costs twice the templated site. Then the words. The higher-priced builds include the writing, and the cheap ones expect you to supply it.

Tools on the site cost extra, every month. Roofr's instant estimator is $149 a month, or $125 billed yearly. Source: roofr.com/pricing. Roofle's RoofQuote PRO, an instant quote with financing, is $350 a month plus a $2,000 setup fee, or $5,500 for a year. Source: offers.roofle.com.

Search work is usually sold beside the site, and it's often the larger bill. Hook's local search starts at $2,800 a month. Contractor Growth Network charges $3,150 to $6,400 a month by the size of your market, for twelve months, then month to month. Hosting on its own costs about $40 a month at RoofWebs and $39 at WebLira. Source: weblira.com.

This is the cost that doesn't appear on the quote. RoofWebs' own FAQ says the license for a managed site ends when payments are late or you cancel, and managed sites can't be moved to other hosting. Source: roofwebs.com/faqs. Scorpion's FAQ says you own your website once your contract is complete, but what you get is static files, and you'll need another company to rebuild it. Source: scorpion.co/why-scorpion/faqs.

Others make ownership the selling point: Hook and Footbridge both say the site is yours. On the RoofingTalk forum, a new roofer described a free site paid for at $75 a lead, where the site is tied to the lead deal. Source: roofingtalk.com (threads/is-this-lead-gen-service-a-good-deal-for-my-roofing-business.11477).

Before you sign, ask in writing: whose name the domain is in, what happens to the site if you stop paying, and whether you can take it to another host.

Spend on what homeowners check before they call. 65% of homeowners in Roofing Contractor's August 2026 survey with Owens Corning said they're more likely to call a roofer who shows pricing on the website. Source: Roofing Contractor (digital.roofingcontractor.com, August 2026). Starting prices or ranges do that job, and they cost nothing a month. A $350-a-month quote tool is worth it once the plain price list is working, not before it.

After that, pay for the things our reading of 238 roofing reviews found people choose on: a named person and how fast they call back, recent reviews, and how a job runs. Our full findings are in What Homeowners Check Before They Call a Roofer, on this site. Then pay to own it: a domain in your name and a site you can move.

Don't pay for a contract you can't leave, pages that only swap the town name, or a redesign every year.

I build roofing sites, so weigh this section knowing that. A roofing site from me is $9,500, half to start and half when you approve the design. You own the domain, the site and every inquiry. Care after launch is $299 a month, month to month, and you can stop it. The full terms are on the pricing page.

These are published prices. The firms that don't publish theirs are often the biggest, and a quote from a sales call can differ from any list. Nobody has measured which route brings a roofer more calls, so this tells you what each one costs and what you get, not which pays back fastest.