Websites for roofing companies.
Replacements, storm work and insurance claims. The ticket is big, the timing is urgent, and the homeowner is holding two other quotes.
Why this trade, specifically
Roofing splits into two jobs: the emergency leak, and the planned replacement. The replacement is the one worth building for. The homeowner gets three quotes, reads about materials and warranties, and increasingly asks an assistant which local companies are reputable. Storm season concentrates that demand into weeks, which is exactly when being un-named is most expensive.
What I actually ask the AI engines
- “Best roofing company in Tampa for a full replacement”
- “How much does a new roof cost in Florida”
- “Metal vs shingle roof in Florida: which is better”
- “Roofers who handle insurance claims near me”
Asked repeatedly, across ChatGPT, Claude, Perplexity and Google's AI answers — because they don't answer the same way twice. You get how often each company gets named, not a single snapshot.
Three things almost every roofing site gets wrong.
Not design opinions — the specific gaps that stop an assistant citing you and stop a researching buyer calling you.
The insurance question goes unanswered
Most Florida roofing buyers are mid-claim and frightened of getting it wrong. A page that explains the claims process plainly earns both the call and the citation. Almost nobody has one.
Financing buried or missing
A $20,000 roof is a financing decision for most households. If the monthly figure isn't on the site, the buyer assumes they can't afford you and never calls.
Storm pages that only exist during storms
Pages built the week of a hurricane rank for nothing. The structure has to exist before the season so it has authority when it matters.
Every engagement comes with the same three promises.
You own everything, always
Domain, code, content, analytics, hosting. All in your name from day one, not mine. If we ever stop working together you keep the whole site, working, with the logins already yours. Nothing to fight for and nothing to buy back.
No long contracts, ever
The retainer is month-to-month from the first month. Thirty days' notice, no exit fees, no minimum term, no fine print designed to make leaving hard. If it stops being worth it, you should be able to stop.
You get an answer, not a ticket
One person builds your site and one person answers when you need something changed. The same person. Small changes inside two business days, and you'll always know where a job stands.
Find out who AI recommends for roofing in your area.
I run the questions above against four AI engines and show you which companies get named, how often, and why it isn't you. $499, credited in full against whatever we build.
$499, credited in full against whatever we build. If it doesn't name at least three specific things you can fix, you don't pay.