Websites for HVAC companies selling replacements.
System replacements and maintenance plans. The considered half of a trade that most sites build entirely around emergencies.
Why this trade, specifically
The 9pm emergency call is won on speed and proximity, not on search. The replacement is won on research: efficiency ratings, rebates, the brand, the warranty, and whether the company is trusted. That's the half worth optimising for, and it's the half most HVAC sites treat as an afterthought behind a giant emergency phone number.
What I actually ask the AI engines
- “Best HVAC company in Orlando for a system replacement”
- “How much does a new AC unit cost in Florida”
- “Is a heat pump worth it in Florida”
- “SEER rating: what do I actually need”
Asked repeatedly, across ChatGPT, Claude, Perplexity and Google's AI answers — because they don't answer the same way twice. You get how often each company gets named, not a single snapshot.
Three things almost every hvac site gets wrong.
Not design opinions — the specific gaps that stop an assistant citing you and stop a researching buyer calling you.
Everything optimised for the emergency
The call bar and the 24/7 badge win the leak at midnight. They do nothing for the homeowner planning a $12,000 replacement in spring, who wants numbers and comparisons.
Rebates and tax credits not explained
These change every year, they're worth thousands, and homeowners find them confusing. A page that explains what's currently available is one of the most citable assets in this trade.
Maintenance plans with no page of their own
The plan is the recurring revenue, and it's usually a bullet point. It deserves a page that says what's included, what it costs, and what it saves.
Every engagement comes with the same three promises.
You own everything, always
Domain, code, content, analytics, hosting. All in your name from day one, not mine. If we ever stop working together you keep the whole site, working, with the logins already yours. Nothing to fight for and nothing to buy back.
No long contracts, ever
The retainer is month-to-month from the first month. Thirty days' notice, no exit fees, no minimum term, no fine print designed to make leaving hard. If it stops being worth it, you should be able to stop.
You get an answer, not a ticket
One person builds your site and one person answers when you need something changed. The same person. Small changes inside two business days, and you'll always know where a job stands.
Find out who AI recommends for hvac in your area.
I run the questions above against four AI engines and show you which companies get named, how often, and why it isn't you. $499, credited in full against whatever we build.
$499, credited in full against whatever we build. If it doesn't name at least three specific things you can fix, you don't pay.